i'm sure the diode is probably only a few molecules in size or something else, and won't be commercially viable for a LONG time, if ever. If its 100% efficient, that means it only needs 1/4 or less the power of a current led, to produce the same amount of light? I wonder how they overcome the efficiency losses of photons bumping into each other and into the silicon matrix (or whatever the organic equivalent is) on their way out of the junction?
I think that is what they mean by "internal". They can calculate how much is lost to that stuff and add it back in to get their "efficiency". It looks great on paper but does nothing for anyone in the real world.
Dan