Rob has a wizard in the led center that takes a crack at it, but is often wrong - a large grain of salt is needed when reading the results.

I'd prefer to say the lumen wizard "makes assumptions that may not align to the way specifications are generated."
The seller wants the biggest luminous intensity number he can obtain, and so measures the brightest spot in the beam and lists that number on the spec. The calc assumes the number you provide for conversion is representative of the
average (not peak) luminous intensity of the beam. For narrow beams widths, that's not a terrible assumption. For wider ones it gets problematic. That's when you get your salt out.
No standards exist for measuring luminous intensity, so we're in a tough spot.